Search has changed forever. With ChatGPT, Perplexity, Gemini, Claude, and Google’s AI Overviews answering billions of queries, your business is no longer fighting for a spot on page one of Google—it’s fighting for a mention inside an AI-generated answer.
That’s why AI rank tracking tools have become the new essential for marketers, agencies, and brands. These platforms monitor whether your business is mentioned, cited, or recommended by AI systems. In 2025, three tools stand out: AI Rank Checker, Profound, and Peec AI.
1. AI Rank Checker (airankchecker.net)
Best for: Startups, agencies, and marketers who want flexible, pay-as-you-go AI visibility tracking.
AI Rank Checker is one of the first platforms built exclusively for tracking business visibility across AI search engines. Instead of focusing on Google’s SERPs, it answers the new question: Does ChatGPT, Perplexity, Gemini, or Copilot recommend my business when people ask about my industry?
Key Features
- Multi-engine coverage: Monitors ChatGPT, Gemini, Claude, Perplexity, Copilot, and more.
- Keyword & brand checks: Enter keywords or your business name to see if you appear in AI answers.
- Wallet system: Pay only for the checks you run—no expensive monthly subscription required.
- Competitor monitoring: Compare how often competitors appear in AI engines.
- Easy exports: Generate reports for clients or share internally.
Why it matters
Unlike heavy enterprise tools, AI Rank Checker makes AI visibility accessible to any size business. Whether you’re a local café in Stockholm or a SaaS startup in New York, you can test visibility on-demand and track growth over time. Its simplicity and cost-friendly structure make it especially appealing to agencies that want to add AI ranking reports for multiple clients.
2. Profound
Best for: Enterprises and global brands seeking deep analytics and industry benchmarking.
Profound positions itself as the enterprise leader in AI visibility tracking. It goes far beyond “are we mentioned?” and digs into how you’re represented, what sources AI engines cite, and how your competitors stack up across industries.
Key Features
- AI Overviews coverage: Tracks how you appear inside Google’s AI Overviews.
- Sentiment analysis: Measures whether your brand is portrayed positively, neutrally, or negatively in AI responses.
- Source insights: Shows which websites/models AI pulls from when citing brands.
- Industry leaderboards: Public rankings that compare visibility across entire sectors.
- Prompt trend analysis: Tracks shifts in how users phrase questions and how AI answers evolve.
Why it matters
Profound is powerful for corporates and large marketing teams who want to understand not just visibility, but competitive dynamics. If you’re managing a multinational brand, knowing that a competitor is cited more frequently—or understanding the sentiment attached to your mentions—can influence million-dollar strategy decisions. The trade-off? Profound is more complex (and expensive) than lighter tools, but for enterprises it’s worth the depth.
3. Peec AI
Best for: Mid-sized businesses, growing teams, and marketers who want prompt-level tracking.
Peec AI is designed to make AI rank tracking accessible and straightforward. It’s a middle ground between AI Rank Checker’s simplicity and Profound’s enterprise depth. Its strength lies in prompt-based tracking: you enter the kinds of questions customers might ask, and Peec AI monitors how AI systems answer—and offers LLM Visibility tracking.
Key Features
- Prompt-driven insights: Test specific queries like “best project management tool” or “affordable hotels in Stockholm.”
- Competitive benchmarking: Track your visibility against rivals.
- Citations & sources: See what content AI engines cite when mentioning brands.
- Tiered pricing: Plans starting around €89/month, scaling up as you add prompts or regions.
- Multi-model support: Works across ChatGPT, Perplexity, and AI Overviews, with optional add-ons for others.
Why it matters
Peec AI is ideal for teams that want actionable, prompt-specific insights without enterprise complexity. You’ll know which customer questions trigger your brand, which don’t, and how competitors are winning visibility. It’s more structured than AI Rank Checker but lighter and more affordable than Profound.
Which Tool Should You Choose?
It depends on your business stage and goals:
- AI Rank Checker → Perfect if you want flexibility and an affordable way to test visibility across multiple AI engines. Great for agencies and startups.
- Profound → Best for large organizations that need industry-wide benchmarking, sentiment analysis, and deep analytics.
- Peec AI → Ideal for mid-sized companies who want to focus on customer-style prompts and practical insights at a predictable monthly cost.
Final Thoughts
Just like SEO reporting was essential in the 2010s, AI rank tracking is becoming the new must-have in the 2020s. Whether you’re an early-stage founder, a growing SaaS, or a global enterprise, you need to know how AI engines “see” your brand.
- Use AI Rank Checker if you want affordability and flexibility.
- Use Profound if you need advanced analytics and enterprise benchmarking.
- Use Peec AI if you want practical, prompt-driven insights with room to scale.
In 2025, ignoring AI visibility is like ignoring Google rankings in 2010—you risk becoming invisible to your future customers.
